Hydrauli-Flex: Powering Innovation in Digital Billboard Installation with ICE® Equipment

At The Hose Company, we pride ourselves on creating products that drive progress—literally. Our Hydrauli-Flex hoses are an integral part of the high-performing ICE® 50B Vibratory Driver/Extractor, which helped UltraLum revolutionize billboard installation along I-91 in Connecticut. This isn’t just about installing billboards; it’s about redefining what’s possible with speed, efficiency, and precision.

A Game-Changing Collaboration

UltraLum, a forward-thinking leader in digital signage, sought to rethink traditional billboard installation methods. By partnering with the vibratory hammer experts at ICE®, they created an innovative approach to build a towering 50-ft LED billboard in just one afternoon. Their vision, combined with ICE®'s industry-leading equipment powered by Hydrauli-Flex hoses, has set a new standard for the industry.

Rapid Installation for a Strong Foundation

The process was nothing short of remarkable:

  • Equipment: UltraLum used the ICE® 50B Vibratory Driver/Extractor, equipped with Hydrauli-Flex hoses designed to handle high pressures, demanding applications and difficult conditions.

  • Efficiency: The first caisson, a 42-inch diameter pile with a 0.75-inch wall thickness, was driven 39 feet into the ground in just six minutes.

  • Precision: A second spliced section was UT-tested for weld integrity and driven another 34 feet deep, resulting in a robust 73-foot foundation in only 12 minutes of driving time.

  • Results: In a matter of hours, the billboard’s top piece was secured, ready for the next phase of wiring and digital setup.

This rapid installation underscores the strength and reliability of the Hydrauli-Flex hoses, which ensure seamless operation in even the most demanding soil conditions.

Innovation in Action

The speed and precision achieved on this project are a testament to UltraLum’s creativity and ICE®’s expertise. The flexibility and durability of Hydrauli-Flex hoses played a vital role in powering the vibratory hammer, enabling UltraLum to install the billboard safely and efficiently.

UltraLum’s digital billboards are also as modern as their installation methods. With ads uploaded to the cloud, content can be updated in real-time, ensuring dynamic and relevant messaging.

Looking Ahead

As UltraLum and ICE® continue their partnership, we at The Hose Company are proud to support their groundbreaking projects with our Hydrauli-Flex hoses. Together, we’re not just building billboards—we’re building better, faster, and smarter ways to connect communities.

So next time you drive past a sleek new LED billboard, think of the innovation and engineering that made it possible—and know that The Hose Company was there, powering the future of advertising.

Have questions about Hydrauli-Flex hoses or how The Hose Company can help with your next project? Our team is ready to assist you with expert advice and solutions tailored to your needs.

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Supporting the Neil R. Underwood Memorial Bridge Project with Hydrauli-Flex Hoses