Building Visibility, One Billboard at a Time
When it comes to making a lasting impression, nothing quite beats the power of a strategically placed billboard. Situated at high-traffic intersections and thoroughfares, these towering advertisements capture the attention of countless drivers daily. For businesses looking to grow, billboards are a timeless way to increase brand visibility—and the recent installation in Meriden, CT, is no exception.
The new billboard, positioned where Colony Street intersects with I-691, is a prime example of this. Its strategic location ensures that commuters traveling along the heavily trafficked I-691 and the nearby I-91 interchange—key routes for those heading to New York City—can’t miss it. With Meriden’s population of approximately 61,000 and its placement between New Haven and Hartford, this billboard is set to be seen by thousands of drivers every single day.
The Backbone of Billboard Success
Creating a billboard isn’t as simple as hoisting up a structure; it begins with a solid foundation. For this project, Ultra-Lum Services, LLC, a trusted name in the Outdoor Billboard Industry since 1998, partnered once again with International Construction Equipment, Inc. (ICE®). Known for delivering reliable and high-performance machinery, ICE® brought their best to the table:
ICE® 44B Vibratory Hammer: With a powerful 165-ton driving force, this equipment was pivotal in securely installing the foundation.
ICE® 580T Power Unit: Engineered for precision and power, this unit seamlessly paired with the 44B to ensure optimal performance.
The foundation—a 48-inch diameter, 52-foot cylindrical caisson—was driven deep into the ground to provide unparalleled stability for the billboard. And at the heart of this operation? Hydrauli-Flex hoses made by The Hose Company. Engineered to endure the extreme demands of ICE® equipment, Hydrauli-Flex hoses ensured the 44B Vibratory Hammer and 580T Power Unit delivered reliable performance, project after project.
Why Billboards Work
According to the Arbitron National In-Car Study, 71% of drivers actively notice billboards, and 58% of viewers visit the event or business advertised. For businesses like Ultra-Lum Services, LLC, this makes billboard installation a valuable and in-demand service. In fact, the Meriden installation marks their 38th collaboration with ICE® equipment.
A Partnership Built to Last
This successful billboard installation underscores the strength of partnerships between Ultra-Lum Services, LLC, and ICE®. Together, they’ve built more than just advertising spaces—they’ve built trust, reliability, and excellence in the industry. At The Hose Company, we’re proud to play a role in these achievements, ensuring that ICE® equipment performs flawlessly on every project.
Learn more about how Hydrauli-Flex hoses and ICE® equipment can drive your next project to success.
